Commercials for insurance companies often take a severe tone, and for a good reason: “If your car gets totaled or your home catches fire, you need to know the company with your back can act swiftly.”
In 2010 Leo Burnett flipped that script with the introduction of “May”em.” So effectively, the campaign featuring him is still going strong in 2020. My objective was to add to that legacy by working on 2 spots. Mayhem will screw things up. Still, if you have Allstate rather than "cut-rate” insurance, you'll be able to handle situations better.
Art Direction. Creative Direction. Graphic Design. Digital Design. Social Media. Videography. Motion Graphics.