In an always-on, hyper-connected world, younger generations actively seek ways to “turn off.” Those occasions include enjoying a shower beer, hitting the links with friends, kicking off the shoes, unhooking a bra, and cracking a cold one.
The “Made to Chill” campaign leverages these unexpected occasions and unconventional moments for beer advertising. The movement breaks from its mountainous past, and instead of snow peaks and streams, the brew features people just “Chilling.”
Art Direction. Creative Direction. Digital Design. Print. OOH. Packaging. Social Media. Motion Graphics. Animation. UI/UX Design.