Since 92’ the SEC Championship Game has been an annual American football game that determines the Southeastern Conference. The championship game puts the regular-season SEC East Division champion against the West Division champ. Since 07’, the game has typically been played on the first Saturday of December and held in Atlanta since 94’, first at the Georgia Dome and then at Mercedes-Benz Stadium since 17’.
Our Brief was to leverage T-Mobile’s sponsorship of the SEC (with a staple event on 12/4/21 – the SEC Championship game) to create a highly dynamic and eye-catching LED takeover and Fascia Ribbon LEDs for the game.
Primary Audience, Prospects/Acquisition: SEC fans attending the game. Secondary, Base consumer. Tertiary, New customer
SEC Messaging “Your hometown network. Bringing 5G to towns across the SEC”.
Media: Mega Column, Feather Wall, Halo 180, Halo 360, North and South Fascias.
Art Direction. Creative Direction. Motion Graphics. Animation.