For 100 years, Kraft has been committed to understanding what matters most to each generation of the families they serve. There's no rulebook for how to family anymore. No one, perfect way. Just your way. And they at Kraft think that's a great way. So do what you do. Family, how you family. They'll always have your back if you do it with love and conviction.
After studying the pressures that parents face today and finding out that 8 out of 10 parents feel they are under too much pressure to be “perfect.” Kraft believes parents don't have to be perfect to be great, and their kids agree: 4 out of 5 kids would rather have a great parent than a “perfect” one.