Although methods may vary, studies that attempt to rank the 32 NFL fan bases consistently place Eagles fans among the best in the league, noting their "unmatched fervor." The American City Business Journal called the fans "incredibly loyal,” noting that they filled 99.8% of the stadium seats over the previous decade. ESPN.com has placed Eagles fans fourth in the league in a 2008 study, citing the connection between the team's performance and the city’s mood.
Thinking about the die-hard fans and their intense energy brought to “Linc” every Sunday, I developed assets and a holistic look to promote the Eagles' week 12 Monday Night Football game against the Houston Texans—and the week 16 afternoon home game against the Dallas Cowboys.
Our concept, "Veins.” When the body is excited or intensified, your blood pressure rises to accommodate your muscle need for more blood, causing veins to dilate and enhance vein definition, especially during high-intense activities. We leverage that intense thinking to create a highly dynamic program cover and landing page here.
Art Direction. Creative Direction. Graphic Design. Digital Design. Branding. Print.