Freelance CREATIVE DIRECTOR - DIGITAL DESIGNER
Content Marketing & Social Media Campaign Creative
Concept: To develop a Social Media Campaign for getting “DMC 2 NYC”, helping to launch a spike in fan voting with hopes to propel DeMarcus Cousins into the 2014-15 NBA All-Star Game in NYC.
The overall thought, to develop a quick, effective, whimsical, and interactive Social Media Blitz*, allowing the fans to directly interact with the NBA and the Kings showing support for their beloved center. The steps were simple:
1. Login to Kings.com
2. Create an Account
3. Upload a Photo
4. Share on your Social Media platforms
DMC image and logo are property of the Sacramento Kings®. Kings Stadium rendering photo shown here was found onhttp://onlyagame.wbur.org/2012/03/03/sacramento-kings-arena and registered to POPULOUS.
*Unfortunately the project never came to fruition or went live.