Led the creative vision and execution for golf products, driving impactful brand and digital content strategies that boosted consumer growth and engagement. Developed innovative storytelling that enhanced the brand’s presence and deepened audience connections during Super Bowl LIX.
Upon starting as a Brand Consultant, I became the Creative Director. I managed and mentored the marketing and creative teams, fostering a culture of collaboration, innovation, and excellence while producing compelling campaigns that resonated with audiences and contributed to the brand’s success.
Art Direction. Brand Consulting. Creative Direction. Creative Strategy. Project Management. Storytelling. Photo + Video Direction.
It's electrifying! John Travolta wants T-Mobile's Home Internet (HINT) in the brand's Super Bowl LVII spot. Six months after actress Olivia Newton-John's tragic passing, John Travolta keeps the Grease legacy alive in T-Mobile's Super Bowl LVII spot.
In the hilarious :30 & :60 second spots titled 'New Year, New Neighbor,' Scrubs co-stars Zach Braff and Donald Faison inform John Travolta about T-Mobile's HINT to the iconic tune of Summer Nights. "Tell me more, tell me more," Travolta sings.
Art Direction. Agency Collaboration. Creative Direction. Creative Strategy. Project Management. Video Direction.
Led the creative vision and execution for golf products, driving impactful brand and digital content strategies that boosted consumer growth and engagement. Developed innovative storytelling that enhanced the brand’s presence and deepened audience connections.
After starting as a Brand Consultant, I became the Creative Director. I managed and mentored the marketing and creative teams, fostering a culture of collaboration, innovation, and excellence while producing compelling campaigns that resonated with audiences and contributed to the brand’s success.
Art Direction. Brand Consulting. Creative Direction. Creative Strategy. Project Management. Storytelling. Photo + Video Direction.
Commercials for insurance companies often take a severe tone, and for a good reason: “If your car gets totaled or your home catches fire, you need to know the company with your back can act swiftly.” In 2010, Leo Burnett flipped that script by introducing “Mayhem.” So effectively, the campaign featuring him is still going strong in 2025.
Working on the account intermittently from 2016 to 2020, our objective was to add to that legacy by working on their social and commercials. Can you handle situations better with Allstate rather than "cut-rate” insurance?
Art Direction. Creative Direction. Digital + Social. Photo + Video Direction. Storytelling. Strategic Thinking.
Case Study: The 2024/25’ Chicago Bears Seasonal Style Guide, "#LetsHunt," blends classic team elements, brand colors, and bold layouts to inspire the entire organization and fan base.
The Schedule Release concepts expand upon the Bears' 2024 Schedule Release Video, which celebrates iconic Chicago films, particularly Ferris Bueller's Day Off, with DJ Moore starring.
The 3:52-minute video references classic scenes from films like Cooley High, Christmas Vacation, and Risky Business, weaving them into the Bears' narrative.
*This project was independently created by theDowneyProject llc, not commissioned by the Bears. Watch the video.
In an always-on, hyper-connected world, younger generations actively seek ways to “turn off.” Those occasions include enjoying a shower beer, hitting the links with friends, kicking off the shoes, unhooking a bra, and cracking a cold one.
The “Made to Chill” campaign leverages these unexpected occasions and unconventional moments for beer advertising. The movement breaks from its mountainous past, and instead of snow peaks and streams, the brew features people just “Chilling.”
Art Direction. Creative Direction. Digital Design. Print. OOH. Packaging. Social Media. Motion Graphics. Animation. UI/UX Design.
Since 1954, Marlboro has positioned itself as the most flavorful brand globally—its iconic status results from decades of consistent commitment to this foundation. Striving to be the most premium cigarette globally, Marlboro represents the myth of the American frontier. It taps into enduring values that underpin the romantic interpretation of the American West.
Today, the Marlboro brand is as dynamic as ever. Four families, defined by color—red, Gold, Green, and Black—have emerged as new opportunities to convey the brand’s essence and core values.
Art Direction. Digital Design. Packaging. E-commerce. Email. Photo Direction. UI/UX Design.
Case Study: The Tampa Bay Buccaneers are a professional football team based in Tampa, FL. The club joined the NFL in 1976 and played its first season in the American Football Conference (AFC) West division. Before the 1977 season, Tampa switched conferences and divisions with Seattle, becoming a member of the NFC Central division. During the 2002 league realignment, the Bucs joined three former NFC West teams to form the NFC South. The Glazer family owns the club and plays its home games at Raymond James Stadium in Tampa.
The brief was to develop seasonal creative assets for a seamless UI/UX experience promoting the Bucs brand and organization —engaging fans and creating seasonal buzz (before Tom Brady).
To reskin their social media platforms, branded assets, 2020 home & away season schedule, and web banner ads. Helping to develop a new revenue stream for VIP season tickets and suite holders.
Art Direction. Creative Direction. Graphic Design. Identity Design. Digital Design. Packaging. UI/UX Design.
Inspired by 2 of his albums, Indicud & Satellite Flight, ”Straight Out of My Mind” is a collaboration with New Era Cap x Kid Cudi. Producing the brand’s latest Artist Series collection, the collab consists of 2 59FIFTY® fitted caps and a rucksack.
The fitted cap featured the ‘Indicud’ logo stitched on the front, a galaxy print under the visor, and handwritten lyrics on the hat’s inner panels. The overarching design aesthetic features an illustration of a brain to signify the thought process that Cudi goes into when creating. The collection is trippy, clean, bold, and exactly what one would expect from Mr. Solo Dolo.
Art Direction. Creative Direction. Graphic Design. Digital Design. Print. OOH. Packaging.
T-Studios created launch materials for the “New” iPhone 15 Pro, the first iPhone to feature an aerospace‑grade Titanium design and one of Apple’s lightest Pro models ever.
The iPhone 15 Pro uses the same alloy as the spacecraft used for our missions to Mars. It also features a groundbreaking A17 Pro chip, a customizable action button, and the most powerful iPhone camera ever.
Locations: New York, NY - Times Square, Digital
New York, NY - Midtown West, Digital
New York, NY - Bryant Park, Digital
New York, NY - Lincoln Tunnel,
Digital & Static
Philadelphia, PA - Philly East Market, Digital
Creative Direction. Art Direction. Branding. Graphic Design. Digital Design. Print. OOH. Motion Graphics.
Formula 1: T-Mobile served as the exclusive wireless provider for the inaugural F1 Las Vegas Grand Prix from November 16-18, 2023. Through its 5G network, T-Mobile ensured enhanced connectivity and high-speed internet throughout the event.
The "T-Mobile Zone at the Sphere" featured daily performances, exclusive T-Mobile perks, premium views from Club Magenta, and an elevated lounge offering a top-tier experience for guests.
Lollapalooza: T-Mobile's Club Magenta returned for Lolla 2023, providing charging, drink, and glam stations, as well as a large claw machine called "the Hookup" offering giveaways and branded merchandise. Artists like Lainey Wilson, Kid Cudi, Badfish, and Karol G took advantage of the amenities before their performances.
Creative Direction. Art Direction. Branding. Environmental Design. Experiential Design. Graphic Design. Digital Design. Print. OOH. Motion Graphics.
Case Study: Influenced by a previous collab between Louis Vuitton & Nike for their Spring-Summer 22’ Collection by VirgilAbloh, I was inspired to craft my vision of the two iconic brands by expanding the collection into another iconic silhouette, the #AJ1. The Shoe's materials are entirely constructed with calfskin leather, natural cowhide trim, Alcantara microfiber, canvas and sock linings, and Louis Vuitton signature stitching.
The Nike "Air Jordan 1 x Louis Vuitton" concept fuses the AJ1 silhouette with the classic LV monogram and materials of a Louis Vuitton bag. The vision was to continue Nike's dedication to athletic performance, the cultural cachet of Abloh's wit, with Louis Vuitton's craftsmanship for updating a timeless sneaker collab.
Toe Box: A non-curl toebox with an LV monogram constructed in calfskin leather with a defined grain texture and tiny holes drilled for breathability.
Swoosh: The outstep has an oversized brown calfskin leather and defined grain texture joined by just two small stitching areas (Virgil's Off-White x Nike AJ1 inspired the now-iconic orange stitching to attach this large swoosh accent onto the shoe). A smaller cream calfskin leather-textured swoosh has been added (outside) for further detail and support of the stitching.
Date Stamp: Dense, precise, and cut thick to define and verify each iconic pair. It is also represented on the sole, confirming the sole to the sneaker.
Lining: LV canvas with expertly aligned text and LV red, inspired by the inside of a Neverfull bag.
Sole: The Nike AJ1s have a distinctive, exclusive pattern with a pivot point at the forefoot for traction and durability. We've added the LV logo to the pivot point and the date stamp to the inner heel shape.
Art Direction. Creative Direction. Graphic Design. Digital Design. Conceptual Design.
*Sneaker Template: Ali Rahmoun & Sports Templates
There’s no good time to talk about money. Sure, it’s uncomfortable. Stressful. Maybe even taboo. That mentality has to change to move from stress to confidence. Take steps to gain control over your money and focus on what matters to you. Aiming high, conquering fears, and seizing the day are more manageable when you feel your best. That’s confidence, and nothing should keep you from owning it. You deserve that. It’s time to change the conversation about money.
Art Direction. Creative Direction. Graphic Design. Digital Design. Branding. Print. OOH. Email. Social Media. Videography. UI/UX Design.
Case Study: Influenced by a previous collab between Louis Vuitton & Nike for their Spring-Summer 22’ Collection by VirgilAbloh, I was inspired to craft my vision of the two iconic brands by expanding the collection into another iconic silhouette, the #AJ1. The Shoe's materials are entirely constructed with calfskin leather, natural cowhide trim, Alcantara microfiber, canvas and sock linings, and Louis Vuitton signature stitching.
The Nike "Air Jordan 1 x Louis Vuitton" concept fuses the AJ1 silhouette with the classic LV monogram and materials of a Louis Vuitton bag. The vision was to continue Nike's dedication to athletic performance, the cultural cachet of Abloh's wit, with Louis Vuitton's craftsmanship for updating a timeless sneaker collab.
Toe Box: A non-curl toebox with an LV monogram constructed in calfskin leather with a defined grain texture and tiny holes drilled for breathability.
Swoosh: The outstep has an oversized brown calfskin leather and defined grain texture joined by just two small stitching areas (Virgil's Off-White x Nike AJ1 inspired the now-iconic orange stitching to attach this large swoosh accent onto the shoe). A smaller cream calfskin leather-textured swoosh has been added (outside) for further detail and support of the stitching.
Date Stamp: Dense, precise, and cut thick to define and verify each iconic pair. It is also represented on the sole, confirming the sole to the sneaker.
Lining: LV canvas with expertly aligned text and LV red, inspired by the inside of a Neverfull bag.
Sole: The Nike AJ1s have a distinctive, exclusive pattern with a pivot point at the forefoot for traction and durability. We've added the LV logo to the pivot point and the date stamp to the inner heel shape.
Art Direction. Creative Direction. Graphic Design. Digital Design. Conceptual Design.
*Sneaker Template: Ali Rahmoun & Sports Templates
Inflation has been dominating headlines – and dinner table conversations – lately. It’s a big problem facing millions of American families, as prices are increasing for everyday essentials. The latest official figures show inflation topped a 40-year high in February, hitting 7.9%, and the average family is now estimated to pay $433 more per month ($5,200 this year!) for basics like groceries, gas, and housing costs.
Our answer is Price Lock. Even as the price of everything else is going up, the Un-carrier is committing to customers joining T-Mobile that we won’t raise the cost of their wireless rate plans. We launched a new campaign centered around this commitment.
Locations: New York, NY - Times Square, Digital
New York, NY - Midtown West, Digital
New York, NY - Bryant Park, Digital
New York, NY - Lincoln Tunnel, Digital & Static
Philadelphia, PA - Philly East Market, Digital
Art Direction. Creative Direction. Graphic Design. Digital Design. Branding. Print. OOH. Motion Graphics.
DeMarcus Amir Cousins, born August 13th, ‘90, is a professional NBA player. Nicknamed "Boogie,” DeMarcus played college basketball for the Kentucky Wildcats in ‘10, where he was an All-American. After one season, the Sacramento Kings selected him as the 5th overall pick in the ‘10 NBA Draft. In his first season with the Kings, Cousins was named to the NBA All-Rookie Team. The NBA also awarded his first NBA All-Star nomination and appearance in ‘15.
Develop a fan-engaging viral campaign getting “DMC 2 NYC.” Helping to launch a spike in NBA fan voting and propel DeMarcus into his first NBA All-Star game showcased in Brooklyn, NY. “I Vote for DMC” is a quick, effective, whimsical, interactive social media blitz and print campaign allowing fans to interact directly with the NBA and the Sacramento Kings, showcasing their global support for the beloved player. The idea was simple: Log on to Kings.com/votedmc, create an account, upload a photo, and share it amongst your social platforms.
Art Direction. Creative Direction. Graphic Design. Digital Design. Print. OOH. Social Media. UI/UX Design.
For over 25 years, Scotty Cameron has created the finest milled putters in the world for the game's greatest players. Scotty didn’t set out to change the game of golf. He believed that to make the best putters in the world, you needed the best materials and design. As it turns out, that simple recipe was a game-changer.
For 100 years, Kraft has been committed to understanding what matters most to each generation of the families they serve. There's no rulebook for how to family. No one, perfect way. Just your way. And Kraft thinks that's a great way. So do what you do. Family, how you family. They'll always have your back if you do it with love and conviction.
After studying the pressures that parents face today, Kraft found that 8 out of 10 feel they are under too much pressure to be “perfect.” Kraft believes parents don't have to be perfect to be great, and their kids agree: 4 out of 5 kids would rather have a great parent than a “perfect” one.
Case Study: People share 95 million photos on Instagram every day! And millions more on Social Media – I’m often asked how to tell a story in a single shot. My response an old cliche, “a picture is worth a thousand words.” Images can stimulate our intellect. They can create the ability to connect. Images are the foundation for memories. An image has a power that oral and written narratives do not. These moments in time are captured by the writing but showcased through the photography.
The campaign is focused on the visual world of sports by leveraging those unforgettable moments. With an emphasis on the rawness of the subjects helping to define each offer, I aim for the creative to bring out the desire in the consumer: a desire to see beyond the paywall and into “The Athletic.”
Art Direction. Creative Direction. Graphic Design. Identity Design. Digital Design. Email. Social Media.
Since 1954, Marlboro has positioned itself as the most flavorful brand globally—its iconic status results from decades of consistent commitment to this foundation. Striving to be the most premium cigarette globally, Marlboro represents the myth of the American frontier. It taps into enduring values that underpin the romantic interpretation of the American West.
Today, the Marlboro brand is as dynamic as ever. Four families, defined by color—red, Gold, Green, and Black—have emerged as new opportunities to convey the brand’s essence and core values.
Art Direction. Digital Design. Packaging. E-commerce. Email. Photo Direction. UI/UX Design.
Case Study: "Big ideas have always been my motivation; creative execution has always been my action."
Warning: Red Alert! The Buffalo Bills debuted their Red Helmets in 1984, and last wore them in 2010 before the logo change in 2011, which featured the current white helmets. Here, I showcase both Art and Creative Direction inspired by all of 2023’s NFL, Riddell, and Nike's throwback uniforms.
*This is a passion project driven by myself and the Bills Mafia: Retrofitting the Buffalo Bills’ "Red Helmets" from the iconic 1980s/90s.
Art Direction. Creative Direction. Graphic Design. Digital Design. Conceptual Design. Social Media.
Since 92’ the SEC Championship Game has been an annual American football game that determines the Southeastern Conference. The championship game puts the regular-season SEC East Division champion against the West Division champ. Since 07’, the game has typically been played on the first Saturday of December and held in Atlanta since 94’, first at the Georgia Dome and then at Mercedes-Benz Stadium since 17’.
Our Brief was to leverage T-Mobile’s sponsorship of the SEC (with a staple event on 12/4/21 – the SEC Championship game) to create a highly dynamic and eye-catching LED takeover and Fascia Ribbon LEDs for the game.
Primary Audience, Prospects/Acquisition: SEC fans attending the game. Secondary, Base consumer. Tertiary, New customer
SEC Messaging “Your hometown network. Bringing 5G to towns across the SEC”.
Media: Mega Column, Feather Wall, Halo 180, Halo 360, North and South Fascias.
Art Direction. Creative Direction. Motion Graphics. Animation.
What can Tennis do that’s hard but almost impossible for others to replicate? They can put elite male and female athletes on the same stage, in every corner of the globe, week in and week out.
Tennis United is a platform to bring the ATP x WTA closer together than ever through their most valuable assets: their athletes. The athletes are their icons, their voice, and their product. Tennis United aims to connect the Tours through creative storytelling that champions the athlete’s personalities and ideas and presents Tennis as a “unified product” for the fans.
Objective: Connect the ATP x WTA Tours to celebrate Tennis as a unified sport. Tennis United is a vehicle for “change,” working with its athletes to understand their motivations, passions, and interests to curate bespoke content that transcends the four corners of the court and provides a gateway for players to express their individuality through a unified platform.
Art Direction. Creative Direction. Graphic Design. Identity Design. Digital Design. Print. OOH. Social Media. Motion Graphics. Animation. UI/UX Design.
*Posts designed to be universally combined when used as social posts, showing that both male and female athletes are “equal and untied.”
Achieving consistent excellence within the upper echelon of luxury takes a unique company with exceptional people. Fraser Yachts is the world’s leading, full-service yachting company. Universally acknowledged as the “unrivaled experts in luxury yacht services,” they employ over 160 employees and have 20 offices worldwide. Devoted to delivering the highest levels of luxury, Fraser facilitates rare and extraordinary experiences while managing a broad portfolio of immensely valuable yachts, superyachts, and mega yachts.
Art Direction. Creative Direction. Graphic Design. Identity Design. Digital Design. Branding. Print. OOH. Email. Photography. Videography.
Case Study: Diversity of thought and inclusion are core values of the Detroit Pistons, and embracing women’s empowerment is one initiative that encourages those efforts. Women’s empowerment is one of the four pillars of the Piston's Equality platform. Showcase that the Pistons Power Humanity through these initiatives.
My audience was people who support women’s empowerment, Pistons employees, women, and local businesses. What group are we inviting: influencers, members, partners, or new fans? Young girls and women, female business owners and professionals.
Goals: Create a partnership platform that partners want to be involved in. Social Goals: for fans and influencers to engage with our content. Supporting Social Graphics. Exterior Building Banner. 1 or 2 Merch items sold on Pistons313Shop.com (distributed to influencers).
Art Direction. Creative Direction. Graphic Design. Digital Design. Print. OOH. Social Media. Photography.
For our brief, FOX wanted a cohesive design system (wayfinding) and an environment that would visually connect its massive two floors of office space to its employees, helping to create a sense of place.
The project leveraged its vast library of assets and decades of movies, shows, and networks to create unique FOX-driven spaces throughout both floors of the FOX corporate headquarters in Los Angeles, CA.
Art Direction. Creative Direction. Graphic Design. Print. Large Format Graphics. Photography. Motion Graphics.
Although methods may vary, studies that attempt to rank the 32 NFL fan bases consistently place Eagles fans among the best in the league, noting their "unmatched fervor." The American City Business Journal called the fans "incredibly loyal,” noting that they filled 99.8% of the stadium seats over the previous decade. ESPN.com has placed Eagles fans fourth in the league in a 2008 study, citing the connection between the team's performance and the city’s mood.
Thinking about the die-hard fans and their intense energy brought to “Linc” every Sunday, I developed assets and a holistic look to promote the Eagles' week 12 Monday Night Football game against the Houston Texans—and the week 16 afternoon home game against the Dallas Cowboys.
Our concept, "Veins.” When the body is excited or intensified, your blood pressure rises to accommodate your muscle need for more blood, causing veins to dilate and enhance vein definition, especially during high-intense activities. We leverage that intense thinking to create a highly dynamic program cover and landing page here.
Art Direction. Creative Direction. Graphic Design. Digital Design. Branding. Print.
Supreme is an American clothing and skateboarding brand established in April 94’ in New York City. It is recognized for its influence on streetwear culture and its collaborations, which cater to skateboarding, urban fashion trends, and American culture. Supreme has engaged in various high-profile collaborations, expanding its reach beyond the skateboarding community.
This collaboration, pitched during the Coors Light rebrand and launch of the “Made to Chill” campaign, was meant to reach urban and sophisticated Gen Z’ers while exposing them to an American classic. It’s a collaboration made in heaven.
Creative Direction. Art Direction. Branding. Package Design. Creative Strategy. Strategy.
New Era Cap Co. is an international lifestyle brand with an authentic sports heritage since 1920. Best known for being the official on-field Cap for MLB (since ‘93) and the NFL (since ‘12), New Era is the brand of choice for athletic headwear. The company is headquartered in Buffalo, NY, and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong.
Develop league-engaging fan excitement for the 2014 NFL Reflective Draft Cap, helping to launch a spike in sales while promoting the new “Reflective Cap” technology. When an athlete enters the stage, the camera lights flash, activating the “Reflective Cap” technology, capturing the moment, and showcasing the Cap and its ”Seize the Spotlight” campaign. Exactly when meant to shine brightest.
Art Direction. Creative Direction. Graphic Design. Digital Design. Print. OOH. Social Media. UI/UX Design.
Case Study: Host Carmelo Anthony “Melo” travels the globe to explore the cities, villages, and countries that define the all-star’s thirst for life. Along the way, he explores the local art, fashion, culture, cuisine, and spirits that define the region—providing an all-access look into some of the world’s most exclusive brands, diverse cultures, and remote destinations.
Creative Direction. Art Direction. Deck Design. Design. Creative Strategy. Strategy. Collaboration.
Case Study: An animal's instincts are knowing, without thinking, how to behave or respond automatically in certain circumstances. This "knowing" ability occurs naturally or instinctively in an animal and is inherited from birth.
It is from this theory that I've developed the “Primal Instinct” concept helmet series.
Creative Direction. Art Direction. Graphic Design.
