Commercials for insurance companies often take a severe tone, and for a good reason: “If your car gets totaled or your home catches fire, you need to know the company with your back can act swiftly.” In 2010, Leo Burnett flipped that script by introducing “Mayhem.” So effectively, the campaign featuring him is still going strong in 2025.
Working on the account intermittently from 2016 to 2020, our objective was to add to that legacy by working on their social and commercials. Can you handle situations better with Allstate rather than "cut-rate” insurance?
Art Direction. Creative Direction. Digital + Social. Photo + Video Direction. Storytelling. Strategic Thinking.