Allstate’s “Mayhem” campaign redefined insurance advertising—turning chaos into comedy and creating one of the most enduring brand voices in the industry.
The problem: Insurance ads often relied on fear and seriousness, leaving little room for emotional connection or cultural relevance.
The attempt at relief: From 2016 to 2020, our team helped evolve the Mayhem legacy by bringing its wit and relatability to digital and social platforms, expanding the brand’s presence beyond traditional TV.
The solution: Through sharp storytelling, creative direction, and bold visual strategy, we created content that kept Mayhem culturally fresh—reinforcing Allstate’s message that you’re better protected with them than with “cut-rate” insurance.