Tennis United unites the ATP x WTA, showcasing elite male and female athletes on the same global stage and celebrating the sport as a unified product.
The problem: Historically, male and female tours operate separately (aside from the US Open), limiting opportunities to highlight athletes equally and connect fans across the sport.
The attempt at relief: We built Tennis United as a creative storytelling platform, collaborating with athletes to capture their personalities, passions, and ideas, producing content that bridges the tours and engages fans worldwide.
The solution: Through strategic creative direction, digital design, and social integration, Tennis United delivers bespoke, unified content. Each post champions equality, highlights athlete individuality, and positions tennis as a single, cohesive experience—celebrating the sport’s icons and inspiring fans everywhere.