What can Tennis do that’s hard but almost impossible for others to replicate? They can put elite male and female athletes on the same stage, in every corner of the globe, week in and week out.
Tennis United is a platform to bring the ATP x WTA closer together than ever through their most valuable assets: their athletes. The athletes are their icons, their voice, and their product. Tennis United aims to connect the Tours through creative storytelling that champions the athlete’s personalities and ideas and presents Tennis as a “unified product” for the fans.
Objective: Connect the ATP x WTA Tours to celebrate Tennis as a unified sport. Tennis United is a vehicle for “change,” working with its athletes to understand their motivations, passions, and interests to curate bespoke content that transcends the four corners of the court and provides a gateway for players to express their individuality through a unified platform.
Art Direction. Creative Direction. Graphic Design. Identity Design. Digital Design. Print. OOH. Social Media. Motion Graphics. Animation. UI/UX Design.
*Posts designed to be universally combined when used as social posts, showing that both male and female athletes are “equal and untied.”