Big ideas drive me; creative execution turns them into action. This passion project celebrates the Buffalo Bills’ iconic red helmets, which were last worn in 2010, and reimagines them for today.
The problem: Throwback uniforms often get lost in history, leaving fans nostalgic but disconnected from modern design.
The attempt at relief: I studied NFL, Riddell, and Nike 2023 throwback uniforms, blending retro inspiration with contemporary creative direction and art.
The solution: Through detailed design and strategic creative direction, the project retrofits the Bills’ red helmets, honoring their 1980s/90s legacy while energizing the Bills Mafia. The result reconnects fans to the team’s history, celebrates tradition, and demonstrates the power of purposeful, visionary design.