The 2024/25 Chicago Bears Seasonal Style Guide, "#LetsHunt," fuses classic team elements, brand colors, and bold layouts to energize both the organization and its fans.
The problem: The Bears needed a fresh, engaging way to celebrate their schedule and connect culturally with fans beyond standard team graphics.
The attempt at relief: Building on the 2024 Schedule Release Video, we integrated iconic Chicago films—Ferris Bueller’s Day Off, Cooley High, Christmas Vacation, and Risky Business—starring DJ Moore, creating a narrative that was both playful and deeply local.
The solution: Through independent creative direction, art direction, and storytelling, the 3:52-minute video and accompanying style guide delivered a cohesive, culturally resonant experience that amplified team pride and fan excitement.