Case Study: The 2024/25’ Chicago Bears Seasonal Style Guide, "#LetsHunt," blends classic team elements, brand colors, and bold layouts to inspire the entire organization and fan base.
The Schedule Release concepts expand upon the Bears' 2024 Schedule Release Video, which celebrates iconic Chicago films, particularly Ferris Bueller's Day Off, with DJ Moore starring.
The 3:52-minute video references classic scenes from films like Cooley High, Christmas Vacation, and Risky Business, weaving them into the Bears' narrative.
*This project was independently created by theDowneyProject llc, not commissioned by the Bears. Watch the video.