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Coors Light

In an always-on, hyper-connected world, younger generations actively seek ways to “turn off.” Those occasions include enjoying a shower beer, hitting the links with friends, kicking off the shoes, unhooking a bra, and cracking a cold one.

The “Made to Chill” campaign leverages these unexpected occasions and unconventional moments for beer advertising. The movement breaks from its mountainous past, and instead of snow peaks and streams, the brew features people just “Chilling.”

Art Direction. Creative Direction. Digital Design. Print. OOH. Packaging. Social Media. Motion Graphics. Animation. UI/UX Design.

2020_TDP_2800x1800_Work_CoorsLight_Main.jpg
2020_TDP_2800x1800_Work_CoorsLight_AdAge.jpg
2020_TDP_2800x1800_Work_CoorsLight_AdWeek.jpg
2025_TDP_2800x1800_Work_Coorslight_Insta.jpg
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2020_TDP_2800x1800_Work_CoorsLight_Login.jpg
2020_TDP_2800x1800_Work_CoorsLight_HomePage.jpg
2020_TDP_2800x1800_Work_CoorsLight_BarleyPage.jpg
2020_TDP_2800x1800_Work_CoorsLight_BeerPage.jpg
2020_TDP_2800x1800_Work_CoorsLight_Bottle.jpg
2024_TDP_2800x1800_Work_CoorsLight_SoftCooler.jpg
2020_TDP_2800x1800_Work_CoorsLight_BusStop.jpg
2025_TDP_2800x1800_Work_Coorslight_Cans.jpg

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