The Detroit Pistons champion diversity, inclusion, and women’s empowerment, showcasing how the team powers humanity both on and off the court.
The problem: Engaging audiences around empowerment initiatives requires authenticity, visibility, and meaningful connections with women, local businesses, and influencers.
The attempt at relief: We developed a multi-channel platform that highlights women’s achievements by using social graphics, exterior banners, merchandise, and curated content to celebrate female leaders and inspire participation.
The solution: Through dynamic art direction, creative strategy, graphic and digital design, print, OOH, social media, and photography, the campaign amplifies voices, fosters engagement, and drives partnerships. By combining storytelling with bold visuals, the Pistons elevate women’s empowerment while creating an inclusive, inspiring platform for fans, influencers, and communities alike.