Case Study: Diversity of thought and inclusion are core values of the Detroit Pistons, and embracing women’s empowerment is one initiative that encourages those efforts. Women’s empowerment is one of the four pillars of the Piston's Equality platform. Showcase that the Pistons Power Humanity through these initiatives.
My audience was people who support women’s empowerment, Pistons employees, women, and local businesses. What group are we inviting: influencers, members, partners, or new fans? Young girls and women, female business owners and professionals.
Goals: Create a partnership platform that partners want to be involved in. Social Goals: for fans and influencers to engage with our content. Supporting Social Graphics. Exterior Building Banner. 1 or 2 Merch items sold on Pistons313Shop.com (distributed to influencers).
Art Direction. Creative Direction. Graphic Design. Digital Design. Print. OOH. Social Media. Photography.