Dunkin’ faced a pivotal moment: nearly 20 years without a creative refresh. The goal was clear: modernize the brand while preserving its energy, warmth, and cultural relevance. At Arc Worldwide in collab with DDB and other agencies, Dunki evolved into a beverage-led, on-the-go powerhouse.
The Problem: Dunkin’ needed a total transformation—moving beyond “Donuts” to capture a modern lifestyle, while maintaining loyalty and brand familiarity.
The Attempt at Relief: We at Arc reimagined the in-store experience, packaging, and store design, blending heritage with fresh, contemporary visuals to reconnect the brand with fans and culture.
The Solution: A bold rebrand, dropping “Donuts,” energizing every touchpoint, and redefining Dunkin’ as a movement—delivering faster, fresher, and culturally relevant experiences for a new generation of fans.