Helped shape how Edward Jones shows up in culture—transforming their sponsorships into strategic partnerships and meaningful brand moments. From high-exposure sporting events to pitching McLaren, F1, and executing live entertainment, my focus was on crafting work that felt authentic, memorable, and emotionally resonant.
The problem: Too many sponsorships exist as logos on assets rather than platforms for connection. Edward Jones needed a more cohesive way to engage audiences, differentiate its brand, and create experiences that delivered value beyond visibility.
The attempt at relief: I led the creative development of the Edward Jones sponsorship platform, helping to define its strategic vision, visual identity, and storytelling. I directed the Capital Showcase (Duke vs Michigan), developed and pitched the McLaren F1 partnership, and helped bring the Alan Jackson One More For The Road The Finale farewell tour activation to life.
The solution: By blending strategy, culture, and creativity, I transformed sponsorships into experiences that built trust, sparked conversation, and strengthened brand affinity. The result was a more unified sponsorship ecosystem.