For 100 years, Kraft has been committed to understanding what matters most to each generation of the families they serve. There's no rulebook for how to family. No one, perfect way. Just your way. And Kraft thinks that's a great way. So do what you do. Family, how you family. They'll always have your back if you do it with love and conviction.
After studying the pressures that parents face today, Kraft found that 8 out of 10 feel they are under too much pressure to be “perfect.” Kraft believes parents don't have to be perfect to be great, and their kids agree: 4 out of 5 kids would rather have a great parent than a “perfect” one.