Since 1954, Marlboro has positioned itself as the most flavorful brand globally—its iconic status results from decades of consistent commitment to this foundation. Striving to be the most premium cigarette globally, Marlboro represents the myth of the American frontier. It taps into enduring values that underpin the romantic interpretation of the American West.
Today, the Marlboro brand is as dynamic as ever. Four families, defined by color—red, Gold, Green, and Black—have emerged as new opportunities to convey the brand’s essence and core values.
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