New Era Cap Co. is an international lifestyle brand with an authentic sports heritage since 1920. Best known for being the official on-field Cap for MLB (since ‘93) and the NFL (since ‘12), New Era is the brand of choice for athletic headwear. The company is headquartered in Buffalo, NY, and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong.
Develop league-engaging fan excitement for the 2014 NFL Reflective Draft Cap, helping to launch a spike in sales while promoting the new “Reflective Cap” technology. When an athlete enters the stage, the camera lights flash, activating the “Reflective Cap” technology, capturing the moment, and showcasing the Cap and its ”Seize the Spotlight” campaign. Exactly when meant to shine brightest.
Art Direction. Creative Direction. Graphic Design. Digital Design. Print. OOH. Social Media. UI/UX Design.