New Era Cap, a global leader in sports headwear since 1920, merged innovation and athletic heritage to captivate fans with the 2014 NFL Reflective Draft Cap.
The problem: Launching a new reflective technology required an engaging, visually striking way to highlight the product and energize fans.
The attempt at relief: We designed the “Seize the Spotlight” campaign, activating the reflective cap at key moments when athletes hit the stage, amplifying the impact through camera flashes and live event energy.
The solution: Through art direction, creative strategy, graphic and digital design, and immersive storytelling, the campaign showcased the cap’s cutting-edge technology. It generated excitement, drove sales, and positioned New Era as the brand that celebrates athletes and fans at the perfect, spotlighted moment.