“Straight Out of My Mind” is a collaboration between New Era Cap and Kid Cudi, resulting in a bold Artist Series collection inspired by the Indicud and Satellite Flight albums.
The problem: New Era sought a collection that authentically reflected Kid Cudi’s creative vision while standing out in a crowded market of artist collaborations.
The attempt at relief: We translated Cudi’s artistry into design—incorporating logos, galaxy prints, handwritten lyrics, and illustrative elements that captured his thought process and musical persona.
The solution: Through art direction, creative strategy, graphic and digital design, print, OOH, and packaging, we delivered two 59FIFTY® caps and a rucksack that were trippy, clean, and bold—perfectly aligned with Kid Cudi’s iconic style and New Era’s premium aesthetic.