Inspired by 2 of his albums, Indicud & Satellite Flight, ”Straight Out of My Mind” is a collaboration with New Era Cap x Kid Cudi. Producing the brand’s latest Artist Series collection, the collab consists of 2 59FIFTY® fitted caps and a rucksack.
The fitted cap featured the ‘Indicud’ logo stitched on the front, a galaxy print under the visor, and handwritten lyrics on the hat’s inner panels. The overarching design aesthetic features an illustration of a brain to signify the thought process that Cudi goes into when creating. The collection is trippy, clean, bold, and exactly what one would expect from Mr. Solo Dolo.
Art Direction. Creative Direction. Graphic Design. Digital Design. Print. OOH. Packaging.