Case Study: Influenced by a previous collab between Louis Vuitton & Nike for their Spring-Summer 22’ Collection by VirgilAbloh, I was inspired to craft my vision of the two iconic brands by expanding the collection into another iconic silhouette, the #AJ1. The Shoe's materials are entirely constructed with calfskin leather, natural cowhide trim, Alcantara microfiber, canvas and sock linings, and Louis Vuitton signature stitching.
The Nike "Air Jordan 1 x Louis Vuitton" concept fuses the AJ1 silhouette with the classic LV monogram and materials of a Louis Vuitton bag. The vision was to continue Nike's dedication to athletic performance, the cultural cachet of Abloh's wit, with Louis Vuitton's craftsmanship for updating a timeless sneaker collab.
Toe Box: A non-curl toebox with an LV monogram constructed in calfskin leather with a defined grain texture and tiny holes drilled for breathability.
Swoosh: The outstep has an oversized brown calfskin leather and defined grain texture joined by just two small stitching areas (Virgil's Off-White x Nike AJ1 inspired the now-iconic orange stitching to attach this large swoosh accent onto the shoe). A smaller cream calfskin leather-textured swoosh has been added (outside) for further detail and support of the stitching.
Date Stamp: Dense, precise, and cut thick to define and verify each iconic pair. It is also represented on the sole, confirming the sole to the sneaker.
Lining: LV canvas with expertly aligned text and LV red, inspired by the inside of a Neverfull bag.
Sole: The Nike AJ1s have a distinctive, exclusive pattern with a pivot point at the forefoot for traction and durability. We've added the LV logo to the pivot point and the date stamp to the inner heel shape.
Art Direction. Creative Direction. Graphic Design. Digital Design. Conceptual Design.
*Sneaker Template: Ali Rahmoun & Sports Templates