DeMarcus “Boogie” Cousins rose from Kentucky All-American to NBA All-Star, captivating fans with his skill and charisma.
The problem: To secure his first All-Star appearance, Cousins needed heightened fan engagement and visibility, especially during NBA fan voting.
The attempt at relief: We created “I Vote for DMC,” a playful, interactive social campaign and print activation that encouraged fans to log on, upload photos, and share support across social platforms, thereby amplifying voting momentum.
The solution: Through art direction, creative strategy, graphic and digital design, print, OOH, social media, and UI/UX, we delivered a viral, fan-driven campaign. “DMC 2 NYC” increased fan participation, strengthened community engagement, and propelled Cousins into his All-Star debut in Brooklyn—demonstrating how creativity and interactivity can transform support into measurable results.