DeMarcus Amir Cousins, born August 13th, ‘90, is a professional NBA player. Nicknamed "Boogie,” DeMarcus played college basketball for the Kentucky Wildcats in ‘10, where he was an All-American. After one season, the Sacramento Kings selected him as the 5th overall pick in the ‘10 NBA Draft. In his first season with the Kings, Cousins was named to the NBA All-Rookie Team. The NBA also awarded his first NBA All-Star nomination and appearance in ‘15.
Develop a fan-engaging viral campaign getting “DMC 2 NYC.” Helping to launch a spike in NBA fan voting and propel DeMarcus into his first NBA All-Star game showcased in Brooklyn, NY. “I Vote for DMC” is a quick, effective, whimsical, interactive social media blitz and print campaign allowing fans to interact directly with the NBA and the Sacramento Kings, showcasing their global support for the beloved player. The idea was simple: Log on to Kings.com/votedmc, create an account, upload a photo, and share it amongst your social platforms.
Art Direction. Creative Direction. Graphic Design. Digital Design. Print. OOH. Social Media. UI/UX Design.