Supreme is an American clothing and skateboarding brand established in April 94 in New York City. It is recognized for its influence on streetwear culture and its collaborations, which cater to skateboarding, urban fashion trends, and American culture. Supreme has engaged in various high-profile collaborations, expanding its reach beyond the skateboarding community.
This collaboration, pitched during the Coors Light rebrand and launch of the “Made to Chill” campaign, was meant to reach urban and sophisticated Gen Z’ers while exposing them to an American classic. It’s a collaboration made in heaven. Supreme, a cornerstone of streetwear and skate culture since 1994, partnered with Coors Light to create a bold, culturally resonant collaboration.
The problem: Connecting an iconic American beer with a trendsetting, urban Gen Z audience required authenticity and a seamless blend of style and lifestyle.
The attempt at relief: We leveraged Supreme’s streetwear credibility alongside Coors Light’s “Made to Chill” campaign, crafting a collaboration that resonated with fashion-forward consumers while honoring the brand’s heritage.
The solution: Through strategic creative direction, art and graphic design, and cultural storytelling, the partnership elevated both brands. The campaign captured attention, engaged urban audiences, and celebrated the fusion of iconic streetwear and American classic beer, delivering a collaboration that felt effortless, aspirational, and culturally impactful.