Supreme is an American clothing and skateboarding brand established in April 94’ in New York City. It is recognized for its influence on streetwear culture and its collaborations, which cater to skateboarding, urban fashion trends, and American culture. Supreme has engaged in various high-profile collaborations, expanding its reach beyond the skateboarding community.
This collaboration, pitched during the Coors Light rebrand and launch of the “Made to Chill” campaign, was meant to reach urban and sophisticated Gen Z’ers while exposing them to an American classic. It’s a collaboration made in heaven.
Creative Direction. Art Direction. Branding. Package Design. Creative Strategy. Strategy.