Formula 1: T-Mobile served as the exclusive wireless provider for the inaugural F1 Las Vegas Grand Prix from November 16-18, 2023. Through its 5G network, T-Mobile ensured enhanced connectivity and high-speed internet throughout the event.
The "T-Mobile Zone at the Sphere" featured daily performances, exclusive T-Mobile perks, premium views from Club Magenta, and an elevated lounge offering a top-tier experience for guests.
Lollapalooza: T-Mobile's Club Magenta returned for Lolla 2023, providing charging, drink, and glam stations, as well as a large claw machine called "the Hookup" offering giveaways and branded merchandise. Artists like Lainey Wilson, Kid Cudi, Badfish, and Karol G took advantage of the amenities before their performances.
Creative Direction. Art Direction. Branding. Environmental Design. Experiential Design. Graphic Design. Digital Design. Print. OOH. Motion Graphics.