Inflation is hitting American families hard, with everyday essentials rising dramatically—groceries, gas, and housing costs adding an average of $433 per month.
The problem: Rising prices create financial stress and uncertainty, making it harder for families to plan and feel secure.
The attempt at relief: T-Mobile launched Price Lock, guaranteeing that new customers’ wireless rates won’t increase—even as other costs rise—providing stability and peace of mind.
The solution: Through digital and OOH activations in Times Square, Bryant Park, Lincoln Tunnel, Midtown West, and Philadelphia, combined with bold creative direction and design, we delivered a clear, reassuring message. Price Lock empowers customers by offering control in uncertain times, reinforcing T-Mobile as a brand committed to protecting what matters most.