• About
  • Branding
  • Work
  • Contact
theDowneyProject LLC
  • About
  • Branding
  • Work
  • Contact

T-Mobile, HINT

Inflation has been dominating headlines – and dinner table conversations – lately. It’s a big problem facing millions of American families, as prices are increasing for everyday essentials. The latest official figures show inflation topped a 40-year high in February, hitting 7.9%, and the average family is now estimated to pay $433 more per month ($5,200 this year!) for basics like groceries, gas, and housing costs.

Our answer is Price Lock. Even as the price of everything else is going up, the Un-carrier is committing to customers joining T-Mobile that we won’t raise the cost of their wireless rate plans. We launched a new campaign centered around this commitment.

Locations: New York, NY - Times Square, Digital
New York, NY - Midtown West, Digital
New York, NY - Bryant Park, Digital
New York, NY - Lincoln Tunnel, Digital & Static
Philadelphia, PA - Philly East Market, Digital

Art Direction. Creative Direction. Graphic Design. Digital Design. Branding. Print. OOH. Motion Graphics.

2023_TDP_2800x1800_T-Mobile_CoverPage.jpg
2023_TDP_2800x1800_Work_TMobile_BrandedCities_iPhone15.jpg
3093806_Branded_Cities_Perm_OOH_NY_MiFiTimesSquare_Gradient4.jpg
2023_TDP_2800x1800_Work_TMobile_BrandedCities_Test3.jpg
2023_TDP_2800x1800_Work_TMobile_BrandedCities_Test4.jpg
2023_TDP_2800x1800_Work_TMobile_BrandedCities_Test5.jpg
2023_TDP_2800x1800_Work_TMobile_BrandedCities_Test6.jpg
2023_TDP_2800x1800_Work_TMobile_BrandedCities_Test7.jpg
2023_TDP_2800x1800_Work_TMobile_BrandedCities_Test8.jpg
2023_TDP_2800x1800_Work_TMobile_BrandedCities_Test9.jpg
2024_TDP_2800x1800_Work_TMobile_HINT_Router.jpg

theDowneyProject llc | Chicago, IL 60611

© 2025 theDowneyProject llc. All rights reserved. The content displayed on this website is the intellectual property of theDowneyProject llc, Michael Downey, and the corresponding clients/brands. You may not reuse, republish, or reprint any content without written consent. All product and company names are trademarks™ or registered® trademarks of their respective holders.