T-Studios spearheaded the launch of the iPhone 15 Pro, Apple’s lightest Pro model featuring aerospace-grade Titanium and groundbreaking technology.
The problem: Apple needed launch materials that communicated innovation, premium design, and unmatched performance while cutting through a competitive market.
The attempt at relief: We activated high-impact visuals and messaging across key locations—Times Square, Bryant Park, Lincoln Tunnel, and Philadelphia—ensuring the product’s features and Titanium design were unmistakably highlighted.
The solution: Through creative and art direction, branding, graphic and digital design, print, OOH, and motion graphics, we delivered a bold, cohesive campaign that inspired excitement, celebrated cutting-edge technology, and positioned the iPhone 15 Pro as a must-have innovation in the minds of consumers.