It’s electrifying! For Super Bowl LVII, John Travolta reignited the Grease legacy alongside Scrubs stars Zach Braff and Donald Faison in T-Mobile’s “New Year, New Neighbor” campaign—celebrating nostalgia with a modern twist.
The problem: T-Mobile needed a Super Bowl moment that cut through the noise while honoring pop culture history and promoting its Home Internet (HINT) service.
The attempt at relief: We leaned into cultural storytelling, pairing humor and heart through a Grease-inspired musical that bridged generations and built anticipation around the brand.
The solution: Through bold creative direction and agency collaboration, we delivered unforgettable :30 and :60 spots—blending entertainment and brand messaging to create one of T-Mobile’s most talked-about campaigns.