Case Study: The Tampa Bay Buccaneers are a professional football team based in Tampa, FL. The club joined the NFL in 1976 and played its first season in the American Football Conference (AFC) West division. Before the 1977 season, Tampa switched conferences and divisions with Seattle, becoming a member of the NFC Central division. During the 2002 league realignment, the Bucs joined three former NFC West teams to form the NFC South. The Glazer family owns the club and plays its home games at Raymond James Stadium in Tampa.
The brief was to develop seasonal creative assets for a seamless UI/UX experience promoting the Bucs brand and organization —engaging fans and creating seasonal buzz (before Tom Brady).
To reskin their social media platforms, branded assets, 2020 home & away season schedule, and web banner ads. Helping to develop a new revenue stream for VIP season tickets and suite holders.
Art Direction. Creative Direction. Graphic Design. Identity Design. Digital Design. Packaging. UI/UX Design.