Case Study: People share 95 million photos on Instagram every day! And millions more on Social Media – I’m often asked how to tell a story in a single shot. My response an old cliche, “a picture is worth a thousand words.” Images can stimulate our intellect. They can create the ability to connect. Images are the foundation for memories. An image has a power that oral and written narratives do not. These moments in time are captured by the writing but showcased through the photography.
The campaign is focused on the visual world of sports by leveraging those unforgettable moments. With an emphasis on the rawness of the subjects helping to define each offer, I aim for the creative to bring out the desire in the consumer: a desire to see beyond the paywall and into “The Athletic.”
Art Direction. Creative Direction. Graphic Design. Identity Design. Digital Design. Email. Social Media.