Host Carmelo Anthony “Melo” travels the globe to explore the cities, villages, and countries that define the all-star’s thirst for life. Along the way, he explores the local art, fashion, culture, cuisine, and spirits that define the region—providing an all-access look into some of the world’s most exclusive brands, diverse cultures, and remote destinations.
Creative Direction. Art Direction. Deck Design. Design. Creative Strategy. Strategy. Collaboration.
An animal's instincts are knowing, without thinking, how to behave or respond automatically in certain circumstances. This "knowing" ability occurs naturally or instinctively in an animal and is inherited from birth.
It is from this theory that I've developed the “Primal Instinct” concept helmet series.
Creative Direction. Art Direction. Graphic Design.
Influenced by a previous collab between Louis Vuitton & Nike for their Spring-Summer 22’ Collection by VirgilAbloh, I was inspired to craft my vision of the two iconic brands by expanding the collection into another iconic silhouette, the #AJ1. The Shoe's materials are entirely constructed with calfskin leather, natural cowhide trim, Alcantara microfiber, canvas and sock linings, and Louis Vuitton signature stitching.
The Nike "Air Jordan 1 x Louis Vuitton" concept fuses the AJ1 silhouette with the classic LV monogram and materials of a Louis Vuitton bag. The vision was to continue Nike's dedication to athletic performance, the cultural cachet of Abloh's wit, with Louis Vuitton's craftsmanship for updating a timeless sneaker collab.
Toe Box: A non-curl toebox with an LV monogram constructed in calfskin leather with a defined grain texture and tiny holes drilled for breathability.
Swoosh: The outstep has an oversized brown calfskin leather and defined grain texture joined by just two small stitching areas (Virgil's Off-White x Nike AJ1 inspired the now-iconic orange stitching to attach this large swoosh accent onto the shoe). A smaller cream calfskin leather-textured swoosh has been added (outside) for further detail and support of the stitching.
Date Stamp: Dense, precise, and cut thick to define and verify each iconic pair. It is also represented on the sole, confirming the sole to the sneaker.
Lining: LV canvas with expertly aligned text and LV red, inspired by the inside of a Neverfull bag.
Sole: The Nike AJ1s have a distinctive, exclusive pattern with a pivot point at the forefoot for traction and durability. We've added the LV logo to the pivot point and the date stamp to the inner heel shape.
Art Direction. Creative Direction. Graphic Design. Digital Design. Conceptual Design.
*Sneaker Template: Ali Rahmoun & Sports Templates
Supreme is an American clothing and skateboarding brand established in April 94’ in New York City. It is recognized for its influence on streetwear culture and its collaborations, which cater to skateboarding, urban fashion trends, and American culture. Supreme has engaged in various high-profile collaborations, expanding its reach beyond the skateboarding community.
This collaboration, pitched during the Coors Light rebrand and launch of the “Made to Chill” campaign, was meant to reach urban and sophisticated Gen Z’ers while exposing them to an American classic. It’s a collaboration made in heaven.
Creative Direction. Art Direction. Branding. Package Design. Creative Strategy. Strategy.
"Big ideas have always been my motivation; creative execution has always been my action."
Warning: Red Alert! The Buffalo Bills debuted their Red Helmets in 1984, and last wore them in 2010 before the logo change in 2011, which featured the current white helmets. Here, I showcase both Art and Creative Direction inspired by all of 2023s NFL, Riddell, and Nike's throwback uniforms.
*This is a passion project driven by myself and the Bills Mafia: Retrofitting the Buffalo Bills’ "Red Helmets" from the iconic 1980s/90s.
Art Direction. Creative Direction. Graphic Design. Digital Design. Conceptual Design. Social Media.
Influenced by a previous collab between Louis Vuitton & Nike for their Spring-Summer 22’ Collection by VirgilAbloh, I was inspired to craft my vision of the two iconic brands by expanding the collection into another iconic silhouette, the #AJ1. The Shoe's materials are entirely constructed with calfskin leather, natural cowhide trim, Alcantara microfiber, canvas and sock linings, and Louis Vuitton signature stitching.
The Nike "Air Jordan 1 x Louis Vuitton" concept fuses the AJ1 silhouette with the classic LV monogram and materials of a Louis Vuitton bag. The vision was to continue Nike's dedication to athletic performance, the cultural cachet of Abloh's wit, with Louis Vuitton's craftsmanship for updating a timeless sneaker collab.
Toe Box: A non-curl toebox with an LV monogram constructed in calfskin leather with a defined grain texture and tiny holes drilled for breathability.
Swoosh: The outstep has an oversized brown calfskin leather and defined grain texture joined by just two small stitching areas (Virgil's Off-White x Nike AJ1 inspired the now-iconic orange stitching to attach this large swoosh accent onto the shoe). A smaller cream calfskin leather-textured swoosh has been added (outside) for further detail and support of the stitching.
Date Stamp: Dense, precise, and cut thick to define and verify each iconic pair. It is also represented on the sole, confirming the sole to the sneaker.
Lining: LV canvas with expertly aligned text and LV red, inspired by the inside of a Neverfull bag.
Sole: The Nike AJ1s have a distinctive, exclusive pattern with a pivot point at the forefoot for traction and durability. We've added the LV logo to the pivot point and the date stamp to the inner heel shape.
Art Direction. Creative Direction. Graphic Design. Digital Design. Conceptual Design.
*Sneaker Template: Ali Rahmoun & Sports Templates